A Business Improvement District (BID), is a revitalization tool for commercial neighborhoods such as shopping malls and regional business districts. BIDS are public/private sector partnerships that perform a variety of services to improve the image of their cities and promote business. They also carry out economic development services by working to attract, retain, and expand businesses.The City of Huntington Beach has three BIDS:
Business Improvement Districts in Huntington Beach
At the request of the Huntington Beach Auto Dealers Association, the City Council formed the Auto Dealers Business Improvement District (BID) in 1992 to fund the Dealer's obligation to operate and maintain the electronic reader board sign located just off the 405-freeway that was first constructed in 1992 and to fund other promotional activities that benefit the BID.
In June 2002, downtown merchants approached the City of Huntington Beach about forming a new Business Improvement District in the downtown commercial area. On September 7, 2004 the City Council approved Ordinance No. 3661 to establish the Huntington Beach Downtown Business Improvement District (BID) as a method of marketing the downtown area. Downtown businesses are assessed based on their size, location and business type. Assessments currently range from $30 to $1200 per annum. Funding decisions are made by a seven-member BID Advisory Board, which was selected by election from the businesses pay the assessments. The elected BID Advisory Board can modify the proposed budget categories.
The City Council formed a Hotel/Motel BID on August 19, 2002, including all hotels and motels in Huntington Beach for the purpose of funding activities to promote Huntington Beach as an overnight destination. On September 15, 2014, the City Council approved a new BID, now known as the Huntington Beach Tourism Business Improvement District (TBID) and disbanded the prior Hotel/Motel BID. The TBID is designed to provide specific benefits directly to lodging businesses by increasing room night sales. The TBID funds marketing, sales promotions, and destination product development to increase overnight tourism. The District programs will market Huntington Beach as a tourist, meeting and event destination, thereby increasing overnight room sales. The annual assessment rate is 3% of gross short term room revenue (stays of less than 31 days) These funds are collected as a separate itemization with the monthly Transient Occupancy Taxes (TOT) paid to the City of Huntington Beach. The Visit Huntington Beach Board of Directors also serves as the TBID Owners' Association.
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City of Huntington Beach
Office of Business Development
2000 Main Street
Huntington Beach, CA
Phone: (714) 536-5582
Fax: (714) 375-5087