Main Pier Project

Main-Pier Map
Click on Map to Enlarge

Main-Pier Sub Area

This is the Agency's largest subarea at 336 acres. It is located along the city's beach and encompasses the downtown. It is characterized by a mix of new retail and office development and the preservation and enhancement of older buildings. Visitors enjoy its abundant opportunities for outdoor dining.

Pacific City

Fronting Pacific Coast Highway at First Street in the downtown, this 31 acre site will be a retail center with entertainment and restaurant uses facing the beach and office, hospitality and residential uses on the back portion of the site. Makar Properties, the owner of the site, is now developing a concept plan and has started the environmental review process. For additional information call Makar Properties at (949) 255-1100 or visit their website at:

Pacific City Overhead View
Click Photo to View Power Point Presentation (1.831K)



The Strand - Downtown Huntington Beach
The Strand - Downtown Huntington Beach occupies 3.5 acres extending from 6th Street to Main Street and fronting Pacific Coast Highway, with views of the ocean, and opposite the famous Huntington Beach Pier. The project includes a 157-room hotel, The Shorbreak Hotel operated by Joie De Vivre, approximately 115,000 sf of retail shops, 30,000 sf of office space and 40,000 sf of new restaurants.. For leasing opportunities call Terry Migliaccio with CIM Group (323) 817-0210.

picture of the Strand in DT Huntington Beach


The Hilton Waterfront Beach Resort

Completed in 1990, this hotel provides 296 rooms in a twelve-story tower with 15,000 square feet of meeting and ballroom space, a restaurant, pool and fitness center. The hotel generates about $350,000 in property tax, about one million dollars in bed tax and about $74,000 in sales tax each year.





Hyatt Regency Huntington Beach Resort and Conference Center

On 38 acres along Pacific Coast Highway, the Hyatt Regency Huntington Beach, Resort & Spa, provides 517 rooms in a new Hyatt Regency hotel, a 50,000 net square foot conference center, 12,000 square feet of retail, a fitness center and spa. A 300-room third hotel is planned as a future phase. The Hyatt Regency Huntington Beach Resort & Spa officially opened on January 30, 2003. Over the next 34 years the project is estimated to generate over $89 million in property tax, $25 million in bed tax and $12.3 million in sales tax. The complex will employ over 1,000 people.


Hyatt Complex - Click to Enlarge




Plaza Almeria

The California Redevelopment Association selected Plaza Almeria as a recipient of the 2002 CRA Award of Excellence in the mixed-use project category. This project, pictured below, occupies a full block of Main Street, three blocks from Pacific Coast Highway. It contains 30,000 square feet of retail and 10,000 square feet of office. Above the street level are 42 townhomes. The project will generate about $230,000 in property tax and over $60,000 in sales tax each year. For retail leasing information call 714.897.7223.

Plaza Almeria


Plaza Almeria
Pierside Pavilion
Completed in 1990, this project includes retail, restaurant and office uses at the corner of Main St. and Pacific Coast Highway. It generates about $215,000 in property tax and about $77,000 in sales tax each year. For leasing information call Jay LaRue at (714) 619-5730.


Pierside Pavilion

Oceanview Promenade
Also at the corner of Pacific Coast Highway and Main Street, this retail and office building is the home of "Jack's Surfboards." It totals 42,000 square feet and generates $64,000 in property tax and $45,500 in sales tax each year. For leasing information call Paul Lawrence, Lawrence Commercial Real Estate; 949.249.1837.



Oceanview Promenade
 Main Promenade

Covering the 200 block of Main St. this project includes 34,000 square feet of retail, restaurant and office uses and an 830-space city owned parking garage. The retail generates about $62,000 in property tax and sales tax of about $34,000 each year. For leasing information call 714.747.7765.

Main Promenade

Duke's/Chimayo's Tropical Grill
These restaurants are located in a new 15,000 square foot building adjacent to the pier. The city owns the building and the tenants pay a minimum rent of $250,000 plus 4-7 percent of the gross sales, a possessory interest tax roughly equivalent to property tax and sales tax of approximately $70,000 per year.

Dukes/Chimayo - Click to Enlarge


Municipal Pier and Pier Plaza
The city's new pier is the longest in California at 1,856 feet. At its base is Pier Plaza, a public space composed of a 230-seat amphitheater, a mural depicting the city's past and stairs to the beach and lawn. The pier cost $12 million while the plaza (and adjacent restaurants) cost $6.6 million.

Municipal Pier and Pier Plaza




Town Square

89 Townhomes and Flats
10,000 sq. ft. of Commercial

$20 million

$1 million

24 Hour Fitness

303 Third Street

$1.8 million*

Breakers Apartments

342 One-Three Bedrooms

$27 million*

Villas Del Mar

64 Condominiums

$12 million

Huntington Bayshores

159 Condominiums

$40 million

In-Fill Single Family Homes

Est. 46 Units

$16 million

* Indicates current assessed value, others are completion estimates 

Did you know?

Solar energy has been used for over 2700 years. In 700 BC, glass lenses were used to make fire by magnifying the sun’s rays.

Contact Information

City of Huntington Beach
Office of Business Development
2000 Main Street
Huntington Beach, CA
Phone: (714) 536-5582
Fax: (714) 375-5087

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