Never more evident than during the holiday season, more than 80 billion pieces of unsolicited mail are received by Americans each year—and trash customers foot the bill for waste collection, recycling and disposal. To combat unwanted mail, Huntington Beach has joined forces with communities across the country to debut a waste reduction initiative that will allow consumers to stop unwanted phone books, catalogs, coupons and credit card solicitations at the source.
The free service, designed by Catalog Choice—a TrustedID company and the nation’s leading mail preference service—will help Huntington Beach residents shed millions of pounds of waste one mailbox at a time. Huntington Beach residents and businesses can sign up for the mail preference program beginning today via the link at www.huntingtonbeach.ca.gov
“Huntington Beach is a leader in setting a positive precedent for consumer choice,” said Scott Mitic, Chief Executive Officer, TrustedID. “They are empowering their citizens to stop unwanted mail and phone books at the source.”
Catalog Choice is hosting https://huntingtonbeach.catalogchoice.org as a special portal for area residents. The Public Works Department will receive detailed reporting on local participation by zip code, solid waste diversion and environmental benefits. Catalog Choice connects 1.6 million consumers nationwide with 8,200 direct-mail companies to fine-tune mailing lists. “This is a win-win service that enables both companies and Huntington Beach to be more efficient and cut waste on all ends,” added Mitic.
Huntington Beach joins San Jose, Pasadena, Redlands, Santa Monica, the Costa Mesa Sanitary District, Los Gatos and Berkeley, CA; Boulder County and Fort Collins, CO; Cambridge and Brookline, MA; Seattle and King County, WA; Chicago, Il; Tompkins County and New York, NY; Margate City, NJ; Marion County, OR; Austin, TX and Southern Maine in partnership with Catalog Choice. The Mail Preference service is part of the Department of Public Works Trash and Recycling programs, 714-7-375-5010.